Economic history indicates that an upturn follows every downturn; therefore it should not come as a surprise that the outlook for European retail is brightening. Consumer confidence is increasing due to sustained economic growth, job creation, lower inflation and the prospect of real wage growth. Of course headwinds remain and opportunities and risks are everywhere, but on balance the positives currently outweigh the negatives.
My latest podcast explores the improving sentiment in the European retail market, which presents increasingly numerous opportunities for retailers and investors. The outlook is generally bright although uncertainty remains and the risks and challenges will linger until the dust from recent economic turbulence settles.
The retail environment has fundamentally changed since the global economic crisis began and retail space is being redefined. Our latest research and this blog series explores this in detail.