About the Author

Since 2010 Zoe Ellis-Moore has lead the pan-EMEA marketing for the ‘Retail & Leisure’,’ Logistics & Industrial’ sectors. Zoe is now responsible for 'Hotels & Hospitality' marketing. Before JLL, Zoe worked at Grappa Communications (now Grayling), marketing a broad portfolio of leisure and retail schemes across the UK for various property owners. In 2005, Zoe pioneered the marketing of the UK’s First Business Improvement District, Kingston upon Thames, London. She implemented a five-year action plan that increased town-centre footfall by 2 million year-on-year. As Head of Marketing at Stirling Ackroyd, an international residential sales and lettings agency, Zoe led a full brand transformation. Zoe’s marketing career began with Sony Europe Ltd, which she joined after graduating in Retail Marketing.

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