Curated consumption. Is it a case of less is more for Tesco?

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Of all the analysis, opinion and comment that has emerged from Tesco’s recent announcement of record breaking £6.4bn losses, one snippet has stuck in my mind. Tesco offers a bewildering array of 28 varieties of tomato ketchup, while in Aldi there is just one choice, in one size. It may be too simplistic to blame all Tesco’s […]