From the dress adorned with 700 cupcakes to a kilt made of pasta, Zoe Ellis-Moore explains why an element of surprise made the JLL Food in Fashion event at MAPIC 2015 so memorable. When we go shopping, we no longer go just to shop, we go to meet our friends and catch up. Online is great, […]
Blogs by Zoe
While property marketers play a key role in securing value, they have often found it hard to capture and articulate precisely what it is that they do. All too often, marketing is perceived as a series of tactical, promotional activities rather than the core strategic function that it should be. At JLL we realised that […]